Posts Tagged ‘copywriting’

How To Learn Copywriting

Writing good copy is not something most people can do effortlessly; like most abilities, it’s something that must be learned and worked at. You can train yourself to write good copy, but you have to put in the hours necessary to improve your skills. In many cases, internet marketers decide that they are better off outsourcing their copywriting needs rather than devoting their limited time to learning how to do it well. Still, learning the basic skills of good copywriting can be helpful, even if you end up outsourcing all of your copywriting work to professionals. Writing good copy is a subtle art, even though the result can often seem effortless once it appears on the page. If you want to make your own copy more effective and persuasive, try some of these tips.

Good copy has elegant and subtle aspects to it. You do not want to make people think you’re saying, “Buy this NOW!” Your conversions will be terrible and depressing with this kind sales copy. People hate being sold, so you cannot do that in your copy. If you do not now, soon you will understand the importance of copy if your sales messages fail to convert.

Stories are often used in sales messages, or sales letters, and they’re a powerful component to the complete process. You never want to shout or advertise that it’s a sales message, even though most people know it is. Doing so will turn people off and that will be the end of it. The latest in online marketing can be found at this Halloween Super Affiliate site

Most products have both good and bad points; talk mostly about what’s good, but don’t completely leave out the shortcomings it may have. Make sure you make it clear that your product will be very useful to anyone who buys it. You know that there are definite benefits to using your product or services, spell these out. You want to make your product sound as good as possible. On the other hand, you should not try to cover up any flaws your product has. Mentioning at least one shortcoming can actually make it easier to sell your product. Doing this will make your potential customers trust you more People value this kind of forthrightness. Of course, you don’t want to overdo this either; focus primarily on the good!

If you want people to buy your product, let them know what it will do for them. Give them the complete picture! This is probably a product or service you are quite familiar with. You can probably recite every quality it has. Your prospective customers, however, will no far less about your product than you do.

Do not take it for granted that anything is common knowledge when it comes to what you are selling. Include even the most seemingly basic facts about why this is such a great product. If your prospective customers are thoroughly familiar with your product’s qualities, they will be far more inclined to buy it than if they are uncertain about exactly what it does. Makeing money online used to be hard, but not any more thanks to this Halloween Super Affiliate site

The only thing that has ever had continued success with selling is words, and you know who writes those words. The final destination for all your marketing and advertising efforts is your sales copy. It’s not terribly difficult to learn, but it does take time. Even if you outsource it, it’s really helpful to have some knowledge of the process. Then you’ll at least be able to write your own copy if you don’t have the money to outsource it.

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You Can Create 20 Killer Benefit Statements in Copywriting For the Web in Just 20 Minutes

My most challenging part of copywriting to sell something online has always been the task of writing benefit statements. But, other than a good headline, to sell visitors to your service, product and ideas you need great benefit statements.

Coming up with headlines, stories, price offers and all the fancy Buy Now! buttons you’d need to fill a sales page was easy for me in comparison. What drove me nuts was coming up with a benefits list; that is until I discovered how to develop more than one benefit a minute.

You may recall from Sales 101 that benefits are what sells your product or service, not features. Knowing that, I started to try to get to the bottom of what benefits actually are. I discovered they are really just action items in disguise, agreed? As an example, you “build” muscles or “create” more time. So, why not start out all benefit statements with action verbs? This is the process to take:

1.  Alphabetize a long list of action verbs.

2.  Put the list on your desk or computer screen where you can see the entire list
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3.  Begin with the first verb in your list that begins with the letter A and read the verb out loud and make a sentence out of it that describes one benefit of your product.

As an example, “Accelerate” is the first verb on my list.

Then, my descriptive sentence might be that my service helps “accelerate” the time it takes to learn to read Spanish.

4.  Write benefits until you can’t think of any more, and don’t think of quitting early! You’ll weed out the benefits later that don’t have as much punch as you thought. Don’t worry about duplicates right now either. Just let your brain consider your product and freely create the benefits as they come to you.

5.  Now is the time that you will prioritize your list from most important to least.

This process has worked for me to write great benefits statements, as well as when coming up with article ideas for my blog, such as “35 Reasons Why a Blog is Better than a Traditional Web Site for Your Business,” or “50 Ways to Kill a Perfectly Good Seminar”.

Use my list of verbs or create your own and start creating your killer benefit statements in just 20 minutes. In most cases, a good list of 20 benefits is all you will need for your sales page.

Marty Dickinson is an entrepreneur and the founder of HereNextYear, Inc., a full service Internet marketing company in business for 15 years.  He specializes in Internet marketing solutions for the small business owner, speakers and authors.  Visit to see what HereNextYear has to offer and to learn more about their innovative new website packages fully integrated for ease with social networking and other Internet marketing strategies.