Bringing Your Business Home: Advertise To Future Customers With Promotional Door Hangers

Attracting people’s attention in the modern world can be very challenging for businesses and companies. Adverts ranging form billboards to junk mail are all in use to catch the eye of customers. Promotional door hanger are a cheap and easy way for a company to do just this, whether the company is just getting started or looking to establish a brand.

Billboards and junk mail are often ignored by today’s modern consumer, therefore an original way to attract attention to adverts needs to be used. Fully customizable and memorable door hangers can be a way to achieve this. They are easy and cheap to make, being basically cardboard or just thin plastic.

So what defines a door hanger? They are simply a strip of light plastic or cardboard that can be hung from a door handle; this usually means they are shaped to have a hook or a hole in the top somewhere. As they are hung from a handle, anyone passing by can see them and they can be designed to be easily recognizable. This means that they can not only attract new customers, but help to establish an easily identifiable brand.

They also have a highly practical use and are often seen in places such as hotels and offices. Regularly messages are printed on them to tell people a room is occupied or that no smoking is allowed.  A business can incorporate a practical message onto their hanger to make them more likely to be used be people and therefore more people will see them. With a useful message, they will be used multiple times as well, again increasing exposure of whatever advertising is printed on them.

Distribution of advertising materials can also be a very costly part of the process with door hangers; however, this may not need to be the case. Distributors can simply hang them on doors as they are passing them because they are so thin and light they can be easily carried in a bag. This allows for them to be handed out in any location and can also mean that customers can pass them on and share them with their friends.

The small size does not limit how much information can be put onto a hanger, as being two sided they can have double the amount of information on them (as compared to a postcard). Integrating company colors and logos onto them means that a brand image is able to be established and people will associate products with the hangers. The information on the postcard printing can range form a simple message to complex pictures and diagrams, making them very flexible.

The obvious industry to use hangers at is hotels; however, because of their advantages in distribution, design and production they are not just limited to this. Every shop and house has a door on which they can be hung and displayed and whatever a company markets, they can be useful. For example, a taxi company can print their number onto one, allowing it to be in easy reach when a customer needs a cab. Hangers are an easy way to grab customers’ attentions.

A cheap and efficient way for a company to advertise is provided in promotional door hanger. They can display practical information alongside adverts, allowing for reuse. They are able to be incorporated into a company brand so that they are easy to remember by customers.